Build a Profitable High-Tech Equipment Startup With Just
10 Hands-On Coaching Sessions
Apply for the Free 10-Session Founder Program • 10 startups only • Selected founders
WHAT PEOPLE SAY ABOUT THE PROGRAM
This was the first time someone truly understood both the technology and the business.
We stopped chasing features and started building a company that actually makes sense financially.
— Founder, Industrial Sensors Startup
I came in with a prototype and zero clarity. I left with a roadmap, pricing logic, and my first paying customer.
The biggest value was brutal prioritization and accountability
— CTO turned Founder, Advanced Materials
I wish I had this before wasting two years building the wrong thing.
Every session ended with decisions, not slides.
— Founder, Robotics Equipment
Want Help Launching Your First Equipment Business in just 10 Sessions?
Join the first time founders 10 sessions personal coaching program following a step-by-step process for creating & launching profitable equipment business.
Pilot program. 10 FREE sits available. Selected founders only.
Apply -> Get selected -> Start coaching
About your coach
Anna works at the intersection of:
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High-tech product development
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Business model design
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Founder execution and accountability
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Tech & Business combining PhD & MBA
With experience spanning:
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Deep-tech and equipment development
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Corporate and startup environments
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Coaching founders from idea to the first revenue
Anna specializes in turning complex technology into viable businesses.
No BS Coaching.
Let's turn your idea into actionable path for launching your equipment business.
95% of StartUps fail.
This program is designed to put you in the 5% that WIN.
Apply for the Free 10 Sessions Founder Program
(10 startups only - limited test cohort)
No payment. No obligation. Selected founders only.
Most high-tech startups don’t fail because the technology is bad.
They fail because:
The business model is an afterthought
Founders over-engineer and under-validate
Pricing is guessed, not designed
No one translates lab decisions into market reality
There is no clear path to profitability
Brilliant technology does not equal a viable business.
I don’t teach “startup theory.”
Program is designed for founders who are:
Building real hardware and equipment
Operating in complex, regulated, capital-intensive domains
Still employed or transitioning from corporate R&D
Facing real financial and technical trade-offs
Program help founders to:
Reduce risk early
Design for profitability from day one
Make decisions that investors, customers, and partners respect
The Free 10-Session Founder Program (Pilot Cohort)
I am selecting 10 early-stage high-tech startups for a fully guided, hands-on coaching program.
What you get:
8 one-on-one sessions
Clear path from idea → product-market fit → profitability
Business model design tailored to high-tech equipment
Pricing, positioning, and go-to-market logic
Founder-level decision support and accountability
Why it’s free:
This is a pilot cohort to finalize and stress-test a new end-to-end program.​
In return, I ask for:
Commitment
Execution
Honest feedback
This is for you if:
You are building a high-tech or deep-tech equipment product
You are a first-time founder
You want a real business, not a hobby
You are ready to make decisions and execute
This is NOT for you if:
You want passive income or “get rich quick”
You are not willing to talk to customers
You want theory without accountability
What happens after the free program?
Founders typically continue via:
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Skool Course + Community — €99
Structured guidance + peer learning -
Coaching + Course Bundle — €999
10 sessions + full self-paced program -
1:1 Coaching — €217/hour
For targeted, ongoing support
Skool community is free for the first 100 members, then €29/month.
